MISSION
Our mission is to elevate the health and performance of dogs worldwide, whether your dog is a hardcore weight pull dog, or a family pet, your dog deserves to reach their health and performance potential! Join the movement! #fitdognation
OUR CORE VALUES
EDUCATE & EMPOWER
As we march forward in our mission to elevate the health and performance of dogs worldwide we know that education is the best way to empower dog owners so that they have the knowledge, tools and strategies to support their dogs.
WE ARE ONE BIG TEAM
We know that united we stand, divided we fall. No matter our status, background or interest we are one big team in elevating the health and performance of dogs worldwide.
PERFORMANCE BEFORE AESTHETICS
We believe form follows function. When we emphasise functional fit dogs, a dog will naturally look aesthetically great. If we use health and fitness as a selective tool in breeding, we will naturally achieve healthy functionally structured dogs.
CHAMPION FULL POTENTIAL
Good dogs are born but great dogs are trained. A dog can have great natural talent but it will never be truly recognised if it’s not developed. Through our training systems and tools we help you champion your dogs’ full potential.
PS. For those of you who value the importance of exercising your dog(s) and want a structured way to plan their routines download our free 6 week canine conditioning chart.